A social media marketing strategy can be as simple as attaching a "dig this" and a "tweet this tag" to end a company's blog, Twitter account, or articles. It can also be as complex as a full-fledged campaign that includes blogs, Twitter, social networking, and viral videos via YouTube.
- Social media marketing and social news
- Social media marketing and blogs
- Social media marketing and social networking
- Social media marketing and Twitter
- Social media marketing and YouTube
Social media marketing and social news
The simplest form of social media marketing is to easily submit and tag articles and blog entries for voting on social news sites like Digg. If you've shared this widget across the Dig Vote Counter or Share at the end of an article, you've seen this form of social media marketing as an action.
This type of marketing can often be automated, so it’s easy to implement. It can be very effective for media companies and it can be a great way to promote a company blog.
Social media marketing and blogs
In many cases, blogs can serve as an extension of traditional media. Review copies can be sent to traditional media outlets like magazines and journals, these can be sent to popular blogs on topics.
Blogs also offer the opportunity to combine 'virtual tours'. For example, many authors emphasize having virtual book tours, which allow them to reach their fans at no cost. This Virtual Book Tour can include author interviews and questions & a session as well as book reviews and book giveaways.
Social media marketing and social networking
It has become increasingly important to have a presence on social networking sites like Facebook and MySpace. In addition to these popular social networks, certain social networks can be suitable places to set up camps for specific products.
For example, a musician can set up a profile on Last.FM and MySpace, but a movie can be best promoted via Flixster with Facebook.
Social networks give markers a place to find the word, but they also allow customers to interact and customers interact with each other. This can be a great start to go viral for marketing and take a grassroots effort.
Social media marketing and Twitter
Twitter has been steaming up most of last year for social media marketing. Although Twitter has grown far beyond the roots of microblogging, it is important to think of Twitter as a blog. The primary purpose is to get the word out, as important as adding personal touch rather than relying on RSS feeds to deliver stress press releases or just repeat the company’s blog.
In addition to increasing the number of followers, Twitter can be particularly effective when interacting with subscribers and fans.
Social media marketing and YouTube
There are several effective social media marketing strategies centers around YouTube and viral videos. Often more time-consuming and expensive, YouTube could easily become the focus of a larger social media campaign.
Due to its social nature, YouTube can be a great way to connect with customers and engage with marketing and products. An excellent example of social media marketing on YouTube that was well done was the response to the ad "Microsoft I am a Mac".
Instead of confronting Apple Heads through advertising, Microsoft is involved in an "I'm a PC" marketing campaign on the virus that centered customers around themselves uploading "I'm a PC" video feedback. This type of customer interaction is what social media marketing is all about and is the cornerstone of creating an effective strategy.
The more you interact with the customer, the more brand loyalty you will build.😙😚