Facebook is the most popular social media platform in the world with about 1.4 billion users. It goes without saying that there is no substitute for finding a suitable customer to reach a large number of people. So Facebook is one of the best choices of marketing brands for business expansion.
What is Facebook Marketing?
The overall process of running a brand campaign on Facebook is called Facebook marketing. You do not have to advertise all the time. But advertising can be an effective way to ensure good performance in less time.
Why is Facebook marketing important?
There is coverage all over the world. That is, brands can easily present their products to people in different countries if they want to.
There are various organic marketing tools including pages, groups, and events to reach the target audience without ads.
Advertising can be done within a specific budget at a specific time by targeting specific types of users. Suppose a brand wants to promote its cosmetics for women. In that case, their ads can only be shown in front of female users.
At the same time advertising can be run on several platforms. For example, Instagram, Messenger, and WhatsApp.
There is a system of direct product sales, which is also convenient for the customers.
Many brands in Bangladesh are continuing their campaign through Facebook marketing. However, Grameenphone, Banglalink, and Robi are currently in the top position with the largest number of audiences respectively.
How to do Facebook marketing?
- Create a business page on Facebook
- You can create Facebook groups
- Post regularly
- Try to respond quickly to posts and page inboxes
- You can use Facebook's 'Creator Studio'
- If necessary, advertise on Facebook
- You can create various promoted posts on Facebook
- You can create ‘Stories’
- Regularly analyze the page and ad performance data.
There are several tools for marketing on Facebook on this platform. However, to use these tools successfully, you need to have a clear idea about your target audience. Besides, you need to know what you are marketing for. Then it will be convenient to fix the brand promotion strategy.
Create a business page on Facebook
A brand page is a free tool to promote your brand on Facebook.
There is a difference between a Facebook page and a normal Facebook account. You share personal issues in your profile. But when running a Facebook page for business purposes, you have to make the posts keeping in mind the business aspect.
You can open Facebook pages in different categories. Such as -
- Local business
- Company
- Brand
- Public figure
- Entertainment
- Community
Each category has a subcategory. So select the category according to your brand type.
Although the page settings vary by category, you need to use five features properly in the beginning:
- Profile picture
- Cover picture
- Page username
- Call-to-action or CTA button
- ‘About’ section.
You can create Facebook groups
Facebook groups are usually built around the interests of the users. Therefore, the participation of members in the groups is also high.
Current customers post positive-negative experiences or suggestions about different brands on Facebook groups. So if you have a group for your brand, you will have the opportunity to know the likes and dislikes of the target audience. Moreover, if the members get good responses by posting in the group, they can add friends and acquaintances to the group.
You can also occasionally offer special discounts to encourage group members, which can be a powerful marketing strategy for you.
Post regularly
It is important to post regularly on your brand page and group on Facebook. This will create a kind of communication with the target audience. This will help to increase the number of followers on the page.
Photos, videos, and links can be posted on the Facebook page, starting from the general status. However, you need to post in such a way that it somehow catches the eye of the target audience. It can be a quote to remember, a popular meme, or an ad in flashy language. However, it is better to refrain from posting to create controversy. If a dispute arises, you can be prepared to deal with it.
Try to respond quickly to posts and page inboxes
If you get a good response to your message in the page's inbox, the users' confidence in your brand will increase. Also, be able to encourage commenters by replying quickly to comments on various posts. Note that the more users comment on your post, the richer the post will be.
You can use Facebook's 'Creator Studio'
This tool will make your marketing work much easier. With the tool, you can manage content on Facebook and Instagram and track performance. However, it is more useful for video content.
If necessary, advertise on Facebook
To advertise through Facebook, you need to fix a few things through their advertising tool.
- The purpose of advertising (e.g., to increase brand recognition)
- Target audience (e.g., advertising for users of any age or place)
- Where you want to run ads (e.g., Facebook, Instagram, and Audience Network)
- Budget and term
- Ad format
After submitting your ad, Facebook runs its own system. You can see its performance from the ‘Ads Manager’ tool.
Determine the objectives of the Facebook ad campaign
Ad formats include -
- Video add
- Photo add
- Add slide show
- Carousel Add
- Canvas Ad
- Dynamic Product Add
Do a Facebook Ads and Marketing course if you need to know how to get good results with proper advertising.
You can create various promoted posts on Facebook
It is possible to increase the reach of the content you are posting on Facebook through boosting. This is one of the easiest ways to introduce your brand to new users.
You can create ‘Stories’
‘Stories’ is a special type of content on Facebook, which can be posted from a mobile device. The length of the video is 20 seconds. Each image is shown for 5 seconds. This content will be deleted 24 hours after posting.
To give a story from the page:
- Open the mobile app of Facebook
- Go to the timeline of the page as admin
- Tap the ‘Create Story’ button
- Add custom lenses and filters
The advantage of story content is that users are often accustomed to viewing the content in this format from their friends. So naturally, they tend to be interested in such content.
If you want, you can also use the story content as an advertisement.
Regularly analyze the page and ad performance data
Facebook's Analytics tool provides a lot of data about your page and advertising audience. From this data you can know:
- Who likes your brand post
- At any time of the day, your brand's post catches the eye of users
- Followers of your brand in any country and place
- Age limit for followers of your brand
- Followers of your brand are usually interested in what topics
If you know your brand's audience well, you will be able to bring good results from Facebook marketing.
One thing needs to be said here. Even if the Ads Manager tool's ad performance data is available, the page performance tool Insights will be closed from June 30, 2021. Instead, ‘Facebook Business Suit’ is coming, through which you can run Facebook and Instagram accounts from one place.
Continue Facebook Marketing
To make your brand popular on Facebook, you need to post regularly on pages and groups with specific objectives in mind. Learn how to use ‘Creator Studio’ and other tools efficiently. You can go beyond organic and try to reach the target audience with occasional advertisements. From the performance data of all your content, you can understand how to make the Facebook marketing effort better.💗💗💗
