What is e-mail?
E-mail is a means of communication the digital method of writing a letter. The E-mail was invented by Ray Tomlinson in the 1980s, and by the 1980's it had reached a stage that could be easily compared to today's e-mail. However, sending a text or document electronically was called e-mail. At that time many people also mentioned the fax system as e-mail. Therefore, according to the current definition of e-mail, it is not known when this word was first used. Technically, this system is called mail, and the messages sent each time are called messages.
E-mail in institutional communication.
E-mail is one of the most popular means of communication. Studies have shown that employees spend more than 25 percent of their time sending or reading e-mails. A large part of business communication depends on e-mail. And everyone got at least one co-worker who started all his discussions with ‘This issue was mentioned in the e-mail ...’.
Why the importance of email in business communication?
- The impression is the key: If you’re trying to build a professional brand for your business, first impressions are important. Email is one of the most common forms of communication with your potential clients. A professional email address creates a sense of trust, especially if it is from a credible website. This will boost your company’s potential to attract new customers.
- Branding: Because you are a part of an organization, you carry its name wherever you are – even virtually. A branded email is no different than word-of-mouth marketing. You speak directly to a client; only it’s done on the web. If that happens often, and you fail to have your address, then they won’t easily remember your product branding.
- Get a good Spam filtering system: Email addresses are the primary target of spammers and Malware viruses. Having your email domain makes you prone to this type of viruses which endangers your important information online. You wouldn’t want your email to a potential client to just end up in the spam folder or worst – the trash bin.
- Trustworthiness: Associating the name of your business to your professional email address adds a buzz of interest to potential clients. Can you just imagine receiving an email from angie4w911@yahoo.com instead of angie@yourbusinessname.com? Chances are it will remain unopened or ignored. Your professional email address can be an easy recognition of your company. Customers will also start to remember the name of your business which builds brand awareness and trust.
- Backup is vital: Keeping a backup of your files is essential. It protects you if your webmail provider decides to shut you down without notification, or if hackers find their way into your data. Just imagine the horror of losing all your contacts in case of security mischief online. but you can save yourself with all the troubles by keeping a backup of your contacts in an excel spreadsheet. Free storage devices online such as Google Drive is an online hard disk that allows you to secure your files, plus you can access them anywhere.
- Securing Privacy: Entrusting your data online has its consequences, this is because of the impending dangers of viruses that snoop and hack through your private data. It is important to check the repelling capabilities of your email subscription to viruses and hackers, otherwise, all your important files online are in danger.
- Flexibility: You can create specific email addresses that channel emails to people in various departments in Organizesiness (ie admin@ or info@). This will boost your potential to respond quickly to inquiries. It is also easy to maintain continuity of the email address if someone leaves or takes a holiday as the alias can easily be changed to a new person recognized customer need never know!
- Control: Having your custom business email address gives you control and organizes your system. Through this process, you can easily create email addresses for new employees in your company and gives you the convenience of monitoring the inactive ones.
- Organize email by department: It is common for large businesses to do this so potential customers can raise concerns directly to the responsible person or department. Moreover, it avoids the trouble of forwarding messages often.
- Team members are recognized: Often, CEO email addresses are the most recognizable contacts on the list. Yet, the CEO or simply the business owner isn’t always there to answer your messages. This is why getting your team members their own contact information is important. Potential clients could easily know that a particular person works for your business. They are introduced to the team and their expertise in their specific roles.
Conclusion
With new forms of communication emerging every day, email may well be considered to be superfluous or maybe even old-fashioned. But it definitely won’t be forgotten any time soon. Email services are doing their best to adjust emailing to today’s fast pace with continuous improvements of spam filters, easy-to-use platforms, possibilities to categorize and prioritize your messages, even with “predictive-response capability”, Iall to meet your needs of quick and effective communication. And they are still succeeding in playing a vital role in the business. lives of many users worldwide.